Managing Director - Alison McGinley
Prior to launching TaxAssist Accountants with her fellow directors in 2009, Alison held positions at Google and at an ad agency in Dublin. During this time, Alison worked with a wide range of clients both in the UK and Ireland developing and implementing their marketing strategies. Having worked on TaxAssist’s brand launch, marketing strategy and operations for over 7 years, in 2016 Alison was appointed Managing Director of TaxAssist Accountants Ireland. Alison oversees the running of the network on a day-to-day basis and ensures the company continues to expand rapidly and service the ever-changing needs of small business clients. Alison's Linkedin profile can be viewed here.
Director & UK Managing Director – Sarah Robertson MSc, Dip M, FCIM, FIDM, Chartered Marketer
Sarah has more than 30 years’ experience in the marketing and advertising industry, working with a broad range of national and regional brands, specialising in financial services. She is a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Direct Marketing. Sarah joined the TaxAssist Accountants Board in September 2004 and for 12 years was responsible for marketing strategy, brand development, shopfronts, practice management and business development strategies for the UK network.
In 2016, Sarah was appointed as the Group Operations Director with overall responsibility for the operational overview of the UK network and the TaxAssist Training Academy. She has a vast working knowledge of the network and is fully focussed on the future needs of the business including the utilisation of technologies to improve practice performance and profitability. In 2022, in addition to her Group Director responsibilities, Sarah was appointed as the UK Managing Director with specific responsibility for the support, guidance and performance of the UK network of franchisees and staff.
Sarah’s LinkedIn profile can be viewed here.
Director & Group Business Development Director – James Mattam (BSc. Hons)
James has spent his entire full-time career with TaxAssist Accountants since completing his honours degree in Business Information Systems. After spending five years as our IT Manager building many websites and providing support to the franchisees, he then took on the role as our Marketing Manager in 2004 to face a new challenge. James went on to become Senior Business Development Manager driving a team to deliver record numbers of leads to the network and ensure brand consistency was maintained through online, print media and the shop fronts and offices within the UK network.
In 2018 James launched TaxAssist’s national television brand campaign, the first of its kind in the UK for the accounting sector, and has expanded the social media programme for the UK franchise network to drive more awareness in each local territory.
James joined the Group Board in 2016 and is responsible for marketing campaigns, brand development, shopfronts and ensuring client acquisition strategies are implemented across all Group companies to support growth plans for the business. From 2024, James also has responsibility for franchisee recruitment, growing the network to its full potential.
James’ LinkedIn profile can be viewed here.
